Reply where the enquiry starts
A customer sends your business a DM. Your connected AI agent answers in that conversation, without sending them away to a website chat.
Instagram DM AI Agent · Available now
Turn Instagram DMs into conversations that move business forward.
Your AI agent answers customer messages directly inside Instagram, using your approved business content. No extra browser tab. No link-in-bio detour.
Separate paid add-on for Growth and Scale. Not available on Starter. Account connection required.
Get help connecting InstagramYour business content, not generic replies
Give customers useful answers about your services, products and next steps from the content you have approved for your agent.
Keep your existing campaign links
Bio, story and ad links can still open tracked website conversations. Native DM replies are an additional channel, not a replacement for those links.
How it works
From incoming message to a useful next step.
1Customer sends a DMAn enquiry arrives in your connected Instagram account.
2Your AI agent repliesThe conversation stays inside Instagram.
3Questions get contextReplies draw on your approved business content.
4Move to the next stepHelp the customer understand how to enquire, buy or contact your team.
Instagram DM AI Agent FAQ
Know what you are connecting.
Does the AI reply inside Instagram DMs?
Yes. The Instagram DM AI Agent replies directly in your connected Instagram account. It is a separate paid add-on for Growth and Scale, not included in either base plan.
Do we still need a link in our bio?
Not for native DM conversations. You can keep bio, story and campaign links for visitors who want to open your website agent; those are separate from the DM add-on.
Does this also automate comments or Facebook Messenger?
This add-on is for Instagram direct messages. It does not include Instagram comment automation or Facebook Messenger.
How do we connect Instagram?
Start with a Growth or Scale workspace and contact Serviti to connect your eligible Instagram account. Account permissions and messaging requirements apply. Ask the team for current add-on pricing.
Give your Instagram enquiries a useful first reply.
Choose Growth or Scale, add this channel and connect your business account. Setup help is free; the plan and channel add-on are paid.